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KNOWLEDGE MANAGEMENT CASE STUDIES AND  TECHNOLOGIES 1. Background and motivation: The evolution of Aspen Pharma care Holdings Limited from its origins less than 20years ago is a success story worthy of analysis. Aspen began trading in 1997 as as small pharmaceutical business managed out of a suburban house in Durban,South Africa and by 2004 had achieved revenues of R2,2 billion. Aspen has now grown to become a global company with offices in approximately 50 locations across the world and revenues of R29,5 billion in 2014. Given the rapid and sustained growth achieved by Aspen over the past 11 years (2004 – 2014), the main aim of this study was to identify and analyses the growth strategies adopted by Aspen over this time period.  2.Strategic objectives: The main purpose of this study was to identify and analyses the growth strategies adopted by Aspen during the period from 2004 to 2014. Businesses and their leaders are faced with a paradoxical challen...
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WISDOMS

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